Articles

Domain namesNicolaus Marinov

Domain, hosting and website: what is the difference?

A domain is a memorable internet name, not the website itself or its hosting. Registering a name may still leave you needing a server, email, a certificate and actual content. Before buying, check what the package includes and what renewal will cost.

Google SEONicolaus Marinov

Google SEO: what is actually worth improving?

The original 2016 article included assumptions about ranking at that time. A fast, mobile-friendly site still matters, but it does not replace quality content. Technical and editorial work support discoverability together.

Logo designNicolaus Marinov

Logo design: the foundations of a recognisable mark

A logo identifies a business; it does not need to illustrate everything that business does. It may be a wordmark, a symbol or a combination. It works well when it is memorable, distinctive and practical to use.

Identity designNicolaus Marinov

Identity design: from an idea to a consistent appearance

Identity design connects a business’s objectives with its visible appearance. It starts not with choosing a fashionable typeface, but with understanding the service, the audience and the impression you want to create.

Good identityNicolaus Marinov

What makes a good visual identity?

A good identity makes a business recognisable and supports everyday use. An effective symbol, well-chosen typography and a considered colour system are more valuable together than a collection of disconnected visual effects.

Identity questionsNicolaus Marinov

What might be wrong with your business identity?

A business can outgrow its previous appearance. A quickly designed launch logo, materials built from unrelated templates and years of small changes may eventually give an unclear impression of what you offer and who you work for.

Consistent identityNicolaus Marinov

Why a consistent visual identity matters

A visual identity is more than a logo. It is a coherent design system that makes a service recognisable and connects different points of contact.

SEO foundationsNicolaus Marinov

Why does a website need search engine optimisation?

Publishing a website does not automatically mean interested people will find it. Search engine optimisation, or SEO, helps search engines understand the site and helps readers find useful answers about the service they need.

The power of colourNicolaus Marinov

The power and meaning of colour

Colour is one of the first things people notice about a visual identity. Before reading the text, they already form an impression of the mood and the business behind it.

Gold and printNicolaus Marinov

Not everything that glitters is gold

The design fee for a logo is only one part of the total investment. What matters is how the artwork will work on business cards, packaging, a website or even a building facade.